Gathering market intelligence through the Talent Directory
SUCCESS STORY
Bristol Myers Squibb, a global biopharmaceutical company whose mission is to discover, develop and deliver innovative medicines that help patients prevail over serious diseases, collected valuable market insights through the Talent Directory.
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Their Goal
Gather market insights
Bristol Myers Squibb (BMS) was looking to gather market insights from women physicians on their perceptions of working with industry. Specifically, they wanted to know how women cardiologists viewed professional relationships, virtual learning experiences and career advancement opportunities through industry.
Our solution
Support with market insights survey creation and survey distribution
Women as One worked with BMS to help the organization design a market insight survey specifically targeting women physicians.
Women as One helped increase the reach of the survey among women physicians by distributing it to the Talent Directory community.
Women as One collated and presented survey results to BMS, highlighting findings that had the potential to impact their business strategies.
Their Results
With the help of Women as One and by leveraging the Talent Directory, 85 women completed the survey.
BMS gathered target market insights that helped shape their physician engagement strategies moving forward.
The market insights survey reinforced how important it is for BMS to continue to expanding their outreach efforts to better engage women in cardiology. Having access to the WAO talent directory has provided a unique tool from which we can identify new female talent across geographies.
Bristol Myers Squibb
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